Inessa Kraft - Inspirational Advertisement - "The Power of Music"

Inessa Kraft - Inspirational Advertisement

Working with a Thai director Thanonchai Sornsriwichai (Tor), known for his sad-versiting (sad, sensitive advertising with a cinematic feel), playing a lead female role in a beautiful advertisement "The Last Song", done by Ogilvy & Mather advertising agency for NetEase. 

The slogan of the brand is "The Power of Music". The story is based on real events, which occurred during the Second World War. The audience was impressed by the message of the advertising video. On social media users named "The Last Song" a “miraculous advertising comparable to film" and wished that the video could be a future film.

Festivals • Architecture Life Dialogue - by Inessa Kraft

Architecture Life Dialogue by Inessa Kraft

Upcoming Festivals:

Creation International Film Festival • Los Angeles, USA
Official selection

Best Director • Semi-finalist @ Alternative Film Festival

Architecture Life Dialogue (www.architecture-life-dialogue.org) - Best Director • Semi-finalist @ Alternative Film Festival • Fall 2019 • Toronto, Canada.

Architecture has always attracted me. I think, metaphorically,

Best Screenplay Award @ the Indo-Global International Film Festival

   

Architecture Life Dialogue - has received the "Best Screenplay Award" at the Indo-Global International Film Festival - a small international film festival in India, with hundreds of films that

UN Global Festival of Action • Architecture Life Dialogue by Inessa Kraft

Architecture Life Dialogue

Re-Fashion (about fashion lines & circular fashion)

We wear clothes for a season and then look for some new ones. Fast fashion items are designed to be replaced quickly. Between 2000 and 2014, clothing production worldwide doubled. This rapid consumption causes rapid growth of pollution. And pollution isn't limited to production. Every year around 7.000.000- 12.000.000 tons of clothes are thrown away (not more than 12% of this amount is recycled).

Meeting Bea Johnson, Founder of the Zero Waste Lifestyle

Living zero waste means sending no trash to the oceans or landfills.

How is it possible if every day most families throw out a bag full of garbage? 

Bea Johnson is the first person

learning path

Aleksandra's Education:

When we just started - friends, family, neighbors and people in the supermarket were asking me – how this “homeschool” or “out of school” works and will it work at all? I couldn’t say much in the beginning of our journey. Now when Aleksandra has been studying on her own for about 6 years, I can say, that - yes, for us it works well, and without judging which way of education is good or bad - I'll describe what we've experienced.

Fitness Shoot

Photoshoot for the fitness articles 

by the Evening Sun Photographs

Silver plate and Film photography

In Singapore, one of the most hi-tech cities in the world, I had a very unusual photoshoot. Local photographer Cheng Bry uses his ”retro" camera to create PHOTO ("light" from greek) GRAPHY ("writing" from greek). 

No photoshop, no preview, no chance to make hundreds of shots, as there's just a few silver plates and a limited amount of old Kodak film, and very patient posing to stay always in focus.

I like those unique scratches and dust on these photos.